<H2> Double your direct revenue by using PPC for Hotels </H2> |
<H2> Our process </H2> |
<H2> Buy with confidence - 30-day money back guarantee </H2> |
<H3> Are Google's metasearch Hotel Ads included? </H3> |
<H3> The PPC for Hotels packages are primarily for Google Search Ads - these ads appear at the top of Google search results on the *left* of the search page.Google's metasearch ads appear on the *right* of the search page and allow price comparison with the OTAs. This type of ad is on our upgrade roadmap for 2022.Note that some PPC for Hotels packages include remarketing ads. </H3> |
<H3> Is remarketing for hotels included? </H3> |
<H3> The PPC for Hotels packages include remarketing - with the exception of the Bare Essentials package.If there is sufficient demand for remarketing on the Bare Essentials package, we will include it for a nominal upgrade fee in 2021. </H3> |
<H3> Is SEO for hotels included? </H3> |
<H3> Full SEO is not included in our PPC packages - however our included hotel landing page guidelines contain some hotel SEO recommendations.Our team includes hotel SEO expertise that's available on a consultancy basis only - please ask for details. </H3> |
<H3> Is Microsoft Bing Ads for hotels included? </H3> |
<H3> We run ads on Microsoft Advertising (Bing Ads) for hotels. However, these PPC services are not open during the COVID crisis and are not part of the Bare Essentials Google Ads package. </H3> |
<H3> Do you have a money-back guarantee? </H3> |
<H3> Yes, we offer a no-quibble 30-day money back guarantee for all our ad management packages.Google media spend (click costs) are not refundable. However, Google spend will be transparent to you. This means if you do not like the clicks you are paying for, you can stop the account and receive a refund for your management package. </H3> |
<H3> What other costs are there? </H3> |
<H3> The Google spend - the click costs. You have to pay Google's click fees, and this is non-refundable. </H3> |
<H3> How can I upgrade my plan? </H3> |
<H3> You can change the plan any time. Just give us a call, contact us on live chat, or send a request via email if we are out-of-office-hours. Our contact details are on the about us page. </H3> |
<H3> Do you track our booking engine? </H3> |
<H3> You should already be tracking your booking engine revenues in Google Analytics. If you are, we will use revenue data in our reports. We will not work on your booking engine ourselves, but may be able to recommend third-party assistance if you need it. </H3> |
<H3> What's the catch? </H3> |
<H3> There are some fair limitations to this service. But there's no big 'gotchya' waiting to trap you. We are an established PPC company and we've based this package on years of experience running PPC accounts for luxury hotels.Future pricing for future customers will pay for the continuing management costs for early adopters. In addition, our ongoing costs are kept low due to the level of automation we employ. Most of our costs are the up-front set-up costs, and these are covered by the price of the deal (especially when the deal is 'stacked'). </H3> |
<H3> What can go wrong? </H3> |
<H3> One thing that goes wrong from time-to-time is the attribution of revenue. In our experience, this can often happen when a new pop-up is added to the website, for example. We have seen circumstances where all online sales are attributed to the pop-up itself, or in other cases sales have been attributed to 'not set' or 'direct'. PPC for Hotels will not diagnose or correct tracking issues on the Bare Essentials package - such things are individual and can't be dealt with in a fixed-price package. We can provide some guidance though. </H3> |
<H3> Are Baidu ads for hotels included? </H3> |
<H3> Baidu PPC can be provided as an upgrade to the Essentials Plus and Premium packages. This service is on-hold until COVID vaccination has been successful and is widespread globally. </H3> |
<H3> Is this an SaaS offer? </H3> |
<H3> This service is *managed* SaaS. We manage your Ad Campaigns using our tools. There is a human element to the service. The software part is provided mainly by Google Ads and Google Analytics. The human part of the service is the set-up, monitoring and tuning. </H3> |
<H3> What countries are supported? </H3> |
<H3> We run Google Ads for hotels in every country that allows Google advertising. We have hotel customers around the world and invoice in UK pounds. Payment is via invoice and taxes will be calculated for your country. We don't know how 'Brexit' will affect invoicing in 2021 and beyond (will there be a Brexit deal, or no-deal?) - but you can be sure we'll make sure you get low billing wherever your hotel or resort is based. </H3> |
<H3> What languages are supported? </H3> |
<H3> Our hotel ads mainly target English-speaking travellers. However, bookings still come from all over the world.Other languages are supported on the Essentials Plus package and above. It is common to target English + the hotel's native language.The hotel website landing pages must support the language used in the ads. </H3> |
<H3> Is this hotel PPC service suitable for my hotel? </H3> |
<H3> If your hotel has high OTA costs to pay every month, this service should be very profitable for you - providing you follow our landing page recommendations. </H3> |
<H3> Is this hotel PPC service suitable for hotel chains? </H3> |
<H3> If the hotels in the hotel chain have high OTA costs, this service should be very profitable - providing our landing page recommendations are followed.Bulk discounts are available on Essential and Premium PPC packages for hotel chains. </H3> |
<H3> Is this PPC service suitable for travel operators? </H3> |
<H3> The PPC for Hotels service has been used successfully with several travel operators running ads for many resorts and luxury hotels around the world.Bulk discounts are available on Essential and Premium PPC packages for travel operators. </H3> |
<H3> Is this PPC service suitable for wedding venues? </H3> |
<H3> If your wedding venue has high OTA costs, this PPC service should be very profitable for you - providing you follow our landing page recommendations. </H3> |
<H3> Is this PPC service suitable for villas and chalets? </H3> |
<H3> If your villa or chalet has high OTA costs, this PPC service should be very profitable for you - providing you follow our landing page recommendations. </H3> |
<H3> Is this PPC service suitable for small and boutique hotels? </H3> |
<H3> If your hotel has high OTA costs to pay every month, this service should be very profitable for you - providing you follow our landing page recommendations. </H3> |
<H3> Is this service suitable for a hotel restaurant? </H3> |
<H3> This service is not suitable for advertising hotel restaurants - it is only for acquiring more direct hotel room bookings. </H3> |
<H3> Is this service suitable for a hotel spa, fitness club, or casino? </H3> |
<H3> This service is only suitable for advertising room booking services. Other features may be mentioned in advertising, but cannot be the primary focus. </H3> |
<H3> Is this service suitable for third-party hotel ppc agencies? </H3> |
<H3> The PPC for Hotels white label / private label / reseller programme is closed to new members. By all means express your interest. </H3> |
<H3> Is there an affiliate scheme? </H3> |
<H3> The affiliate scheme is on our roadmap - moved back to 2022. It's available by special arrangement before then. Please contact us to discuss. </H3> |
Social
Social Data
Cost and overhead previously rendered this semi-public form of communication unfeasible.
But advances in social networking technology from 2004-2010 has made broader concepts of sharing possible.